LovableHTML is now Encited.com

5/19/2026·by Aki from Encited (formerly LovableHTML)

We've rebranded. Same team, same product, new name — here's what changed and what didn't.

When we picked the name LovableHTML back in October 2025, the product did one thing: it took a Lovable site and gave it back as crawlable HTML. The name described it perfectly. Seven months and 4,000+ connected sites later, it describes about a third of what we actually do — so we're changing it.

Today, we're Encited.

Why we rebranded

The honest version: "LovableHTML" boxed us into being read as a prerender utility. That's how we started, but it's not what most of our customers come to us for anymore.

Over the last year we've quietly grown into a wider SEO and AI-search platform for AI-built sites:

Prerendering, evolved. What started as page-in/page-out is now a much fuller layer. We auto-patch the technical SEO issues we can fix safely — broken canonicals, missing meta, soft 404s, malformed structured data — flag the ones we can't, and serve a clean markdown rendition alongside the HTML so LLM crawlers can ingest your content properly. Still the fastest, most reliable prerender for Lovable, Base44, Bolt, v0, Replit, and AI Studio projects — now doing a lot more on top.
Crawler and AI citation analytics. Which bots are hitting which pages and how often. Which of your pages actually get cited by ChatGPT, Perplexity, and Claude — and which prompts are surfacing your brand versus a competitor's.
Content gap analysis and brand citation opportunities. Where AI answers cite someone else when your page should have been the source, plus concrete prompts to track and what to publish to close the gap.
Search Console analysis and indexing tooling. GSC data pulled into the dashboard, automatic sitemaps for dynamic routes, IndexNow pings, and structured-data hygiene that gets new pages indexed roughly 5x faster than they would be on their own.
Link equity retention for migrations. Customers adopting AI website builders and switching off WordPress, Webflow, and other drag-and-drop platforms keep their inbound link value via proper 301 mapping and canonical handling — no SEO bleed during the switch.

Calling all of that "LovableHTML" was getting in the way. Customers on Bolt or v0 would assume we weren't for them. The word "HTML" suggested a one-trick file converter. The word "Lovable" suggested we were an official Lovable product (we aren't and never have been). The new name doesn't carry either piece of baggage, and it leaves room for everything we want to build next.

What's changing

Two things, both cosmetic:

The domain. Our marketing site and dashboard now live at encited.com. Every old lovablehtml.com URL redirects to its equivalent on the new domain — bookmarks, blog links, and shared API URLs all keep working.
Email. Transactional and support emails now come from @encited.com (previously @lovablehtml.com). If you have inbox filters set up on the old domain, you may want to update them so renewal receipts and crawl alerts don't get filed to the wrong folder.

That's it. No new logins. No new dashboards to learn. No re-onboarding.

What stays the same

The list of things we are deliberately not changing is much longer:

Your account, login, and password. Same credentials work on encited.com.
Your API keys. All existing keys keep working — no rotation required.
Your prerender endpoints. The URLs you've configured in Caddy, Cloudflare Workers, Vercel rewrites, or anywhere else continue to resolve. Old lovablehtml.com API hostnames will redirect indefinitely.
Your billing, plan, and renewal date. Same Stripe subscription, same price, same invoice schedule.
Your integrations. Cloudflare, Vercel, Netlify, and the Lovable/Bolt setup flows are all unchanged.
Your data. Crawl history, indexed pages, sitemaps, and analytics all carry over untouched.

There is no migration step required from you. If you do nothing, everything keeps working.

How long will the old domain redirect?

Forever — or at least, as long as we own the domain, which we intend to indefinitely. We don't have a sunset date for lovablehtml.com and we don't plan to set one. If something out there in the wild is hardcoded to the old URL, we'd rather just keep redirecting it than break it.

What's next

A few things we're working on under the new brand that we'll have more to say about soon:

Deeper AI-visibility reporting — more granular content citation analysis and off-site brand citation opportunities (where you could be cited, not just where you already are).
A 24/7 content agent — tracks your target keywords and SEO performance, suggests new articles to write, surfaces backlink opportunities, and proposes edits to the articles you've already published.
Uptime and link health alerting — flags 404s, broken links, and pages that fail to load or go down.
Prompt tracking, overhauled — easier prompt allocation and more monitors per account.
Reddit and YouTube mention tracking — finally.

If you want early access to any of those, reply to your most recent invoice email and we'll add you to the beta list.

Questions?

Anything that doesn't fit in this post — billing questions, integration concerns, "is my API key going to break" anxiety, or just curiosity — email us at team@encited.com and we'll get back to you the same day. Old @lovablehtml.com addresses still forward, but the new one is the canonical inbox going forward.

Thanks for using the product, and for sticking with us through a name change. Same team, same code, same support — just a bigger box to grow into.

— Aki
Founder, Encited (formerly LovableHTML)