AEO optimization

How AI answers pick brands

What AEO is, why an assistant names one brand over another, and the order to work through this chapter.

Set up your brand book

Generate and correct the brand profile that decides which AI mentions count as yours and who counts as a competitor.

Track your brand in AI answers

Add the prompts your buyers ask, then read visibility, position, and sentiment per engine.

Find who gets cited instead

Read the pages engines actually open while answering your prompts, and pick the ones worth appearing on.

See the queries engines actually run

Fan-out queries show the searches an assistant runs before writing its answer, including the site: searches it runs against your competitors.